Heffner Blog

As everyone knows, Target is a place of joy and wonders. When you walk in for one thing, you magically walk out with 10!! No matter what, you always go back for more. Though the items can be quite pricy once all added up, we are blinded by the experience. Target’s purpose, as stated in their news blog A Bullseye View , is “to help all families discover the joy of everyday life”. I find this beautiful how they are hoping to create a joyful experience for everyone once they step foot into their doors. They offer quality brands and products customers are wanting at affordable prices. I mean it is in their motto “Expect More. Pay Less.”. I often go to Target just to look around at what they have. I will buy a coffee from the Starbucks in the store and just spends hours in there walking around. More times than not, I leave with a thing or two I did not go in for. It’s almost like you are put in a trance. When scouring Target’s social media platforms, I found that a lot of customers feel the...

Betty White has always been an icon in the world and my household. Growing up we would watch Golden Girls and many of the movies she was in. I’ve always adored her spicy, yet caring spirit throughout her 99 years of life. Betty White was a huge pet lover and even hosted “Pets on Set”. It’s amazing how much she advocated for the safety and love for animals of all kinds. There's a challenge spreading throughout the country honoring Betty White and her dream to help animals. In MarketWatch’s article, they discuss the #BettyWhiteChallenge which is an amazing opportunity to honor Betty White’s legacy on what was supposed to be her 100th birthday. The challenge is to donate $5 to an animal shelter or organization in her name by this Monday (January 17th). Shelters across the country have already accrued so many donations with some totals as high as $25,000. Isn’t that incredible?  Not only are fans taking part by donating, but shelters themselves are taking this challenge to the next le...

Hey everyone!! My name is Vanessa Heffner and I am a 20 year-old college student majoring in Business Analytics. I chose Business Analytics because I enjoy the predictability of numbers am interested in how businesses function. As a kid I wanted to be a “firefighter-princess”, but I couldn’t find that in the degree options unfortunately. Being a daughter of a firefighter, that was one of the only careers I knew of at the time besides being a teacher like my mom.  My dad had actually mentioned to me that I should try marketing because it is a combination of my two worlds: numbers and art. Though I know it is definitely more than just those two things, I took his advice and enrolled in a marketing course. I have always been fascinated with the psychology behind ads since I was younger. I like to try and figure out who is the directed audience or if the company is being completely honest in their pitch. The art aspect and how they capture your attention is what drew me in the most, th...