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A Little Bit About Me


Hey everyone!!

My name is Vanessa Heffner and I am a 20 year-old college student majoring in Business Analytics. I chose Business Analytics because I enjoy the predictability of numbers am interested in how businesses function. As a kid I wanted to be a “firefighter-princess”, but I couldn’t find that in the degree options unfortunately. Being a daughter of a firefighter, that was one of the only careers I knew of at the time besides being a teacher like my mom. 

My dad had actually mentioned to me that I should try marketing because it is a combination of my two worlds: numbers and art. Though I know it is definitely more than just those two things, I took his advice and enrolled in a marketing course. I have always been fascinated with the psychology behind ads since I was younger. I like to try and figure out who is the directed audience or if the company is being completely honest in their pitch. The art aspect and how they capture your attention is what drew me in the most, though.

I am hoping to learn more about the psychology aspect and how it has become a calculated science over the years. Psychology is another interest of mine, though I do not want a career of it. I think it is quite fascinating how the viewers can almost exactly relate to ads on TV due to how psychologists find ways to grab our attention. The utilization of social media and items used daily surrounds us images of things we may need or want, which is exactly what the companies are aiming to achieve.

Being the introvert that I am, I don’t really have friends, so I find other things to keep myself occupied. Something I really enjoy is being outside. Every summer my siblings, dad, and I bike the San Juan Islands in the upper western corner of Washington. We bike 15-20 miles a day carrying our camping gear just exploring new trails and nature. Though tough on your body at times, it really eases the mind getting away from the city life.


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